Mentl Logo

Can
 
you
 
become
 
the
 
CEO
 
of
 
your
 
health?

Wellbeing

As the average human lifespan continues to increase, the human race is facing a challenge it has never faced before: How do we keep an aging population healthier for longer?

How do we ensure we are not only adding to people’s lifespan, but also to their healthspan—the number of healthy years they get to live?

ZOI-ME inspired by LONGEVITY-UK, an AI data-driven longevity clinic, has opened in Dubai. The clinic will offer patients an informed, measured, and monitored approach to health, leveraging the latest technology and AI, and empowering people to become the CEOs of their own health.

ZOI-ME inspired by LONGEVITY-UK was founded by Furqan Athar, a seasoned professional and serial entrepreneur with more than 25 years of experience, who is heavily involved in Dubai’s shopping center and mixed-use development, and Harjit Bahia, a breast cancer specialist, certified personal trainer, and nutritionist, who also founded LONGEVITY-UK. The clinic will be a pioneer in the Middle East’s approach to longevity and preventative health.

The 7 pillars of life

To improve patients’ longevity and help them regenerate their health, ZOI-ME has developed a customisable 12-week program built on what the company dubs the 7 pillars of life: Nutrition, Movement, Sleep, Regeneration, Supplements, Aesthetics, and Stress. The program, which will be tailored to the individual’s needs, includes a comprehensive full-body diagnostic and baseline exercise, and will set actionable and measurable milestones that will guide patients’ journeys. After laying these foundations, ZOI-ME will leverage the latest advances in regenerative medicine to improve all of the patient’s key markers of age reversal—from the inside, out.

The 12-week program will be powered by 5 strategic partnerships signed with revolutionary health and wellness experts in the market:

  • Technogym Dubai (Fitness) – a world-leading brand in training equipment powered by analytics and algorithms, Technogym has set up operations within ZOI-ME’s facility to enable clients access to cutting-edge fitness solutions that offer real-time diagnostics 
  • Pura (Nutrition) – a top-of-the-line meal plan and nutrition company that will prepare and deliver meals to clients based on their dietary needs as part of ZOI-ME’s program
  • Precisya (Supplements) – providing supplements specifically tailored to each client
  • Eterna Health (Regeneration) – a team offering stem cell and gene therapies that will work hand-in-hand with ZOI-ME to treat clients’ chronic illnesses, as well as increase lifespan
  • Longevity AI (Data platform) – a digital platform that will offer ZOI-ME clients a comprehensive digital dashboard to access and manage their biomarkers and diagnostic data

Health and longevity

“ZOI-ME, inspired by LONGEVITY-UK, is a very personal project for us that pushes forward our aspirations for better health, for ourselves and others,” Furqan Athar, Co-Founder and Moonshot Maker of ZOI-ME said.

“We are living through a critical moment in humanity’s history that will define our future for infinite generations to come – a future where health and longevity are a possibility for all.

“We are excited to bring ZOI-ME inspired LONGEVITY-UK to Dubai, where there is an increasing focus on health, longevity, and wellness on the state level and among the citizens of this thriving multicultural city,” Harjit Bahia, Co-Founder and Chief Medical Officer of ZOI-ME and Founder & CEO of LONGEVITY-UK, said.

“Through our data-driven, informed, measured, and monitored approach to health, we want to help people optimise their bodies and take back control of their health and wellbeing.”


ZOI-ME is situated at 9 27th St, Jumeirah, Jumeirah 2, Dubai.

mentl founder Scott Armstrong has been working with ZOI-ME, updates to come on the results