There are men dying in the dark – cancer patient’s call to action
Imagine being diagnosed with stage four cancer. How would you react? How would you feel? And how would you go forward from there?
Steve Ashby, is a man who received a devastating stage 4 prostate cancer diagnosis, and, instead of retreating into silence, chose to rise.
Quite literally.
In the latest episode of the mentl space, we sit down with Steve, the founder of Rise, a movement dedicated to saving men’s lives through early detection, breaking the stigma around prostate cancer, and offering support to those who feel alone in their journey.
A Life-Changing Moment
Imagine being told your time is running out. On August 1st last year, Steve received news that would stop most people in their tracks: his cancer had metastasized.
For two days, he felt numb. Then, in a moment of vulnerability, he broke down.
But by the third week of August, he had built something new—Rise. A platform for awareness, for action, and for ensuring no man has to battle this disease in silence.
The Million Men Mission
Steve’s goal is both ambitious and urgent: to ensure that one million men get tested for prostate cancer through simple, non-invasive PSA tests.
Why? Because the alternative is grim. He shares stories of men who hide their diagnoses, who avoid seeking help, and who suffer alone. But, as Steve powerfully puts it:
‘We are terrible at looking after ourselves. And yet, a simple test could save a life. Could save a family.’
The Power of Choice
Perhaps the most inspiring part of Steve’s story is his mindset. When faced with his own mortality, he made a decision. Not just to fight, but to lead.
‘Aristotle said, “Where there is a need in the world and your talents cross, there lies your vocation.” And I realized—I’ve been looking for something like Rise all my life.’
Through public speaking, corporate talks, and direct outreach, Steve is proving that early detection doesn’t just save lives—it saves families, relationships, and futures.
Take Action
If there’s one thing Steve wants every listener to take away, it’s this: take responsibility for your health.
‘Go and get a PSA test. We make it so easy for you. It’s under 200 dirhams. If you use our code, it’s even cheaper. But that test could mean the difference between life and death.’
Listen Now
This episode of the mentl space is more than just a conversation—it’s a call to action.
👉 Hear Steve’s full story, his mission, and why he’s determined to change the fate of men’s health—one conversation at a time.
The official website for Rise, the prostate cancer support organization founded by Steve Ashby, is we-rise.live.
Become one of the ‘million men’
🔹 Use Code: RISE20
🔹 Benefit: 20% off the PSA test with Valeo Health
🔹 Process:
- Visit Valeo Health
- Purchase the Advanced Male Blood Test
- Apply RISE20 at checkout for the discount
- Schedule your test (home visit available)
- Receive your results in 24 hours
