How Conscious Finance Coaching made space for the emotions behind money
2025 WINNER · Most improved entrant year on year
Conscious Finance Coaching’s 2025 submission approached financial wellbeing through both practical knowledge and the feelings that surround money. Its work recognised that shame, uncertainty and personal values can affect whether someone asks a question or takes a first step.
What they did
Corporate sessions were tailored using anonymous questions gathered in advance. Plain-language education was combined with reflection on money habits and values, giving participants a way to explore concerns without having to disclose personal finances to colleagues.
The submission also described a seven-day digital course and an Ask Carol Anything resource, extending access beyond a single workshop.
What the entry shows
Testimonials in the submission described participants feeling better able to understand their relationship with money and consider practical changes. The evidence was primarily qualitative, rather than a dataset demonstrating improved financial or mental health outcomes.
The award recognised the entrant’s year-on-year progress. This story focuses on the approach documented in the 2025 entry, without inventing a numerical comparison with earlier years.
What others can learn
Creating a safe way to ask questions can matter as much as the information itself. Anonymous input and clear language can help people engage with a topic they may find uncomfortable.
The transferable lesson is to consider emotional barriers alongside education, while keeping personal circumstances private.
Based on the original 2025 mentl awards submission. Figures and observations are those reported in the entry.
Explore more stories behind the mentl awards →
Be in the room at the mentl awards 2026. Join us on 27 November at Atlantis The Palm, Dubai. Explore the gala and book your place →
